ROUGH MATERIAL ONLY.
Meet Rough Material clothing
Rough Material Clothing started in 2023 as an independent brand alongside DIØN’s music label. While we share the name and the energy, the clothing label operates as a distinct entity. Our goal was to create a fashion brand that stands on its own, translating the unique sounds of the label into a visual identity.
Our vision is to connect tracks produced by DIØN directly to our collections. This journey began with RM001: a first drop featuring premium, pre-washed sturdy T-shirts and accessories in the essential colors black and white.
Rough Material is a concept where audio meets visual. We translate the mood, the dark tones, and the raw energy of the music into high-end streetwear. By bridging the gap between the DJ booth and the crowd, we create a uniform for the community, you are wearing a piece of the culture.
We wanted to move away from the industry standard of basic print-on-demand items. Instead, we focus on heavy, luxury fabrics and carefully designed oversized fits. Every item is pre-washed and built to endure, ensuring that Rough Material is worn as a fashion statement.
Collections & exclusives
After starting with RM001, we grew bigger with RM002. This was our largest drop so far, adding hoodies, T-shirts, and bomber jackets to the collection.
A big moment for us was RM003: The Moment That Matters. This collection was linked directly to the track and became one of our most popular drops. It proved that our fans love the message behind the music.
We kept this style going with RM005: The Badboy Drop. Made for DIØN’s "Badboy" album, this release connected music and fashion. You could buy the T-shirt separately or as a special bundle with the vinyl record.
Next to our main chapters, we also release Limited Exclusives:
- The Paradiso Tee: Made to celebrate the first Rough Material event at the famous Paradiso in Amsterdam.
- Barbed Wire Puff Tees: We used a special "puff print" technique to give our prints a cool 3D feel and a unique look.
To infinity
"To Infinity" is more than just a phrase; it is our mindset. We are building a brand that lasts. What started as a plan between two brothers is evolving into a serious label. We are not there yet, but we are working hard to see Rough Material on dancefloors worldwide.
As DIØN reaches bigger stages, the brand grows alongside him. We will keep expanding our vision and pushing the boundaries of what we create. We are just getting started. No matter how much we evolve, the core remains the same: premium clothing, unique prints and good quality.
